دانلود کتاب بازاریابی: معرفی
Marketing: An Introduction, 15ed

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The ۱۵th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you’ll get ample practice applying marketing concepts to real-world company scenarios.

Chapter 1. Marketing: Creating Customer Value and Engagement
Chapter 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
Chapter 3. Analyzing the Marketing Environment
Chapter 4. Managing Marketing Information to Gain Customer Insights
Chapter 5. Understanding Consumer and Business Buyer Behavbr
Chapter 6. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
Chapter 7. Products, Services, and Brands: Building Customer Value
Chapter 8. Devebping New Products and Managing the Product Life Cycle
Chapter 9. Pricing: Understanding and Capturing Customer Value
Chapter 10. Marketing Channels: Delivering Customer Value
Chapter 11. Retailing and Wholesaling
Chapter 12. Engaging Consumers and Communicating Customer Value: Advertising and Public Relatbns
Chapter 13. Personal Selling and Sales Promotbn
Chapter 14. Digital Marketing
Chapter 15. The Gbbal Marketplace
Chapter 16. Sustainable Marketing: Social Responsibility and Ethics
Appendix 1. Company Cases
Appendix 2. Marketing Plan
Appendix 3. Marketing by the Numbers
Appendix 4. Careers in Marketing

قیمت : 10000 تومان

لینک کوتاه : https://bookbaz.ir/?p=351471
نویسنده : Gary Armstrong
ناشر : Pearson; 15th edition
سال انتشار : 2023
زبان کتاب : انگلیسی
نوع فایل : PDF (نسخه اصلی)
تعداد صفحات : 702
(ISBN) شابک : 1292433108
قیمت کتاب درآمازون : $84.98
حجم فایل : 40 MB

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دانلود کتاب بازاریابی: معرفیMarketing: An Introduction, 15ed

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دانلود کتاب بازاریابی: معرفی
Marketing: An Introduction, 15ed