- فهرست کتاب ها
- قلب و عروق، قفسه سینه
- نورولوژی، جراحی مغز و اعصاب و علوم اعصاب
- چشم پزشکی، بینایی سنجی
- دندان پزشکی، دهان و فک و صورت
- دستگاه گوارشی و کبد
- گوش، حلق و بینی
- ریه و مجاری تنفسی
- ارولوژی و نفرولوژی
- ارتوپدی و روماتولوژی
- پوست و مو و ناخن (درماتولوژی)
- جراحی (عمومی،زیبایی و ..)
- زنان و زایمان
- پزشکی بازسازی و احیا
- بیماریهای عفونی و قارچی
- غدد و متابولیسم
- سرطان و تومور شناسی
- معاینات و علائم تشخیصی
- بیهوشی (عمومی و موضعی)
- رادیولوژی، پرتو نگاری، سونوگرافی، اسکن، MRI، تصویربرداری، ماموگرافی
- تروما (ارتوپدی، فک و صورت، مغزی)
- آموزش و تحقیقات پزشکی، آمادگی آزمون و منابع پزشکی
- آناتومی و فیزیولوژی
- ایمونولوژی و آلرژی
- پاتولوژی، سیتوپاتولوژی و سیتولوژی
- پروتز و اندام مصنوعی
- پزشکی کودکان، نوزادان و جنین شناسی
- سلول های بنیادی
- هماتولوژی (خون شناسی) و پزشکی انتقال خون
- چاقی، تغذیه و رژیم غذایی
- اخلاق پزشکی
- پزشک قانونی
- پیرپزشکی و پزشکی سالمندان
- مراقبت های ویژه، حاد و بحرانی
- پیوند اعضا
- داروسازی، داروشناسی و دارودرمانی
- روانپزشکی
- دامپزشکی
- پرستاری و دستیاری پزشک
- علوم آزمایشگاهی
- سم شناسی
- انگل شناسی
- ژن شناسی و ژن درمانی (ژنتیک)
- بافت شناسی و مهندسی بافت
- تکنولوژی و بیوتکنولوژی پزشکی
- توان بخشی، کاردرمانی، ورزش درمانی
- پزشکی سنتی و گیاهی و پزشکی جایگزین
- بهداشت و درمان
- مهندسی شیمی
- مهندسی پزشکی
- مهندسی صنایع غذایی
- فیزیک و بیوفیزیک
- زیست شناسی (بیولوژی سلولی و مولکولی)
- شیمی
- بیوشیمی (پزشکی، دارویی و …) و شیمی بالینی
- بیو انفورماتیک، انفورماتیک پزشکی
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دانلود کتاب مدیریت برند گردشگری پزشکی
Medical Travel Brand Management, 1ed
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This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel.
From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination.
Review
“Frederick J. DeMicco and Ali A. Poorani have assembled an array of experts who provide invaluable guidance and insight illustrated with real-world case studies for any individual or firm interested in navigating the waters of this rapidly evolving industry. . . . A masterful job of presenting the full range of issues and opportunities in the field of medical travel. For the student hoping to enter this field, the entrepreneur about to make an investment, or the established professional firm planning a significant brand extension, this book is essential reading and should be the standard reference for anyone involved in the field of medical travel.”
لینک کوتاه : https://bookbaz.ir/?p=318747
نویسنده : Frederick J. DeMicco
ناشر : Apple Academic Press; 1st edition
سال انتشار : 2022
زبان کتاب : انگلیسی
نوع فایل : PDF
تعداد صفحات : 504
(ISBN) شابک : 1774637278
قیمت کتاب درآمازون : $174.84
حجم فایل : 7 MB
کتاب های مرتبط:

Acute Medicine: A Practical Guide to the Management of Medical Emergencies, 5ed

Medical Management of Vulnerable and Underserved Patients, 2ed

Vitiligo: Medical and Surgical Management, 1ed

Pancreatitis: Medical and Surgical Management, 1ed

Management of Heart Failure: Volume 1: Medical, 2ed

The Maxillary Sinus: Medical and Surgical Management, 1ed

Lymphedema: Complete Medical and Surgical Management, 1ed

Medical Management of Pregnancy Complicated by Diabetes

Vitiligo: Medical and Surgical Management, 1ed + Video

Medical and Surgical Management of Male Infertility, 1ed

The Maxillary Sinus: Medical and Surgical Management, 1ed + Video

Salivary Gland Diseases: Surgical and Medical Management, 1ed

Lymphedema: Complete Medical and Surgical Management, 1ed + Video

Thyroid and Parathyroid Diseases: Medical and Surgical Management, 2ed

Time and Life Management for Medical Students and Residents, 1ed

Osteoporotic Fracture Care: Medical and Surgical Management, 1ed

Adult Short Bowel Syndrome: Nutritional, Medical, and Surgical Management, 1ed

Pain Medicine and Management: Just the Facts, 2ed

Medicine Management For Nurses: Case Book, 1ed

Emergency Medicine: Diagnosis and Management, 7ed

Managing the Psychological Impact of Medical Trauma, 1ed

Challenging Cases and Complication Management in Pain Medicine, 1ed

Liu, Volpe, and Galetta’s Neuro-Ophthalmology: Diagnosis and Management, 3ed

Little and Falace’s Dental Management of the Medically Compromised Patient, 8ed

Fracture Management for Primary Care and Emergency Medicine, 4ed

Critical Care Medicine: Principles of Diagnosis and Management in the Adult, 4ed

Critical Care Medicine: Principles of Diagnosis and Management in the Adult, 5ed

Liu, Volpe, and Galetta’s Neuro-Ophthalmology: Diagnosis and Management, 3ed + Video

Little and Falace’s Dental Management of the Medically Compromised Patient, 9ed

Travel Medicine, 4ed

Fracture Management for Primary Care and Emergency Medicine, 4ed + Video

Kidney Disease Management: A Practical Approach for the Non-Specialist Healthcare Practitioner, 1ed

Critical Care Medicine: Principles of Diagnosis and Management in the Adult, 4ed + Video

Critical Care Medicine: Principles of Diagnosis and Management in the Adult, 5ed + Video

Medical Terminology – Medical School Crash Course

Study Guide for Medical-Surgical Nursing: Assessment and Management of Clinical Problems, 9ed

Succinct Pediatrics: Evaluation and Management for Infectious Diseases and Dermatologic Disorders, 1ed

The Travel and Tropical Medicine Manual, 5ed

Pediatrics for Medical Students, 3ed

Pediatrics – Medical School Crash Course

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Family Medicine – Medical School Crash Course

Alternative Medicine – Medical School Crash Course

Pain Management, 2ed

Perioperative Temperature Management, 1ed

Essentials of Management for Healthcare Professionals, 1ed

Encyclopedia of Football Medicine: Trauma and Medical Emergencies, Vol-1, 1ed

Emergency Medicine – Medical School Crash Course

Neonatology – Medical School Crash Corse

Diagnostic Endoscopy (Series in Medical Physics and Biomedical Engineering), 1ed

Essays in Medical Ethics: Plea for a Medicine of Prudence, 1ed

Practical Management of Pain, 5ed

Surgical Management of Pain, 2ed

Facial Scar Management, 1ed

Bonica’s Management of Pain, 4ed

Patient Blood Management, 1ed

Practical Management of Pain, 6ed

Health Care Budgeting and Financial Management, 2ed

The Medical Checkup Book, 1ed

Exercise and Disease Management, 2ed

Kotler Marketing Management 14th

Crisis Management in Anesthesiology, 2ed

Management of Acute Pulmonary Embolism

Clinical Laboratory Management, 2ed

Spasticity: Diagnosis and Management, 2ed

Management of Labor and Delivery, 2ed

Management of Heart Failure, 1ed

Clinical Pain Management, 4-Vol, 2ed

Neuropathic Pain: Causes, Management and Understanding, 1ed

Acne: Causes and Practical Management, 1ed

Symptom Oriented Pain Management, 2ed

Emergency Management: Concepts and Strategies for Effective Programs, 2ed

Life Care Planning and Case Management Handbook, 4ed

Essentials of Public Health Preparedness and Emergency Management, 2ed

Crash Course Evidence-Based Medicine: Reading and Writing Medical Papers, 1e

Medical Response to Major Incidents and Disasters

Medical Tourism and Wellness: Hospitality Bridging Healthcare, 1ed

Sherris Medical Microbiology, 7ed

Urological Cancer Management, 2015th

Periprosthetic Fracture Management, 1ed

Surgical Wound Healing and Management, 2ed

Evaluation and Management of Cleft Lip and Palate, 1ed

Surgical Management of Pain, 2ed + Videos

The Vulva: Physiology and Clinical Management, 2ed

Tracheotomy Management: A Multidisciplinary Approach, 1ed

Case Studies in Pain Management, 1ed

Perioperative Management in Robotic Surgery, 1ed

Osteoporosis: Diagnosis and Management, 1ed

Comprehensive Management of Swallowing Disorders, 2ed

Clinical Management of Swallowing Disorders, 4ed

Manual of Fracture Management – Wrist, 1ed

Clinical Management of Swallowing Disorders, 5ed

Ischemic Stroke Management, 1ed

Modern Management of Uterine Fibroids, 1ed

Deep Brain Stimulation Management, 3ed

Succeed in Your Medical School Interview: Stand Out from the Crowd and Get into Your Chosen Medical School, 2ed

A Colour Atlas of Medical Entomology: Chapman & Hall Medical Atlas

OSCEs for Medical Finals, 1ed

Emergency Medical Services, 2-Vol, 3ed

Modelling and Management of Engineering Processes

Emerging Epidemics: Management and Control

Clinical Management of Intestinal Failure

Heart Failure: Pharmacologic Management

Management of Prader-Willi Syndrome, 3ed

Overactive Bladder: Practical Management

Atlas of Interventional Pain Management, 4ed

Pediatric Surgery: Diagnosis and Management, 1ed

AOTrauma’s Manual of Fracture Management – Hand, 1ed

AO Principles of Fracture Management, Books and DVD, 2-Vol, 2ed

Diabetes Management in Primary Care, 2ed

Principles of Orthopedic Infection Management, 1ed

ECG Notes: Interpretation and Management Guide, 3ed

Balance Function Assessment and Management, 2ed

Arrhythmias in Women: Diagnosis and Management, 1ed

Breastfeeding Management For The Clinician, 4ed

Dental Management of the Pregnant Patient, 1ed

Emergency Management of Infectious Diseases, 2ed

Operative Management of Vascular Anomalies, 1ed

Onychomycosis: Diagnosis and Effective Management, 1ed

Surgical Management of the Transgender Patient, 1ed

Management of Temporomandibular Disorders and Occlusion, 8ed

Dental Reception and Supervisory Management, 2ed

Hagberg and Benumof’s Airway Management, 4ed

Comprehensive Management of Vestibular Schwannoma, 1ed

Synopsis of Orthopaedic Trauma Management, 1ed

Cervical Trauma (Surgical Management), 1ed

Oncoplastic and Reconstructive Management of the Breast, 3ed

Core Topics in Airway Management, 3ed

Pythium: Diagnosis, Diseases and Management, 1ed

Practice Management for the Dental Team, 9ed

Manual of Fracture Management – Foot and Ankle, 1ed

Management of the Difficult Pediatric Airway, 1ed

Atlas of Interventional Pain Management, 5ed

Dental Management of Sleep Disorders, 2ed

Information Technology in Medical Diagnostics, 1ed

BMA Complete Home Medical Guide, 4ed

Stanfield’s Essential Medical Terminology, 5ed

Medical Terminology: A Living Language, 7ed

Medical Terminology: An Illustrated Guide, 9ed

Oxford Handbook of Medical Statistics, 2ed

Management of Post-Stroke Complications, 2015th

Tennis Elbow: Clinical Management, 2015th

Management of Heart Failure: Volume 2: Surgical

Neuromuscular Disorders: Treatment and Management, 1ed

AO Principles of Fracture Management, 2-Vol, 3ed

Pediatric Surgery: Diagnosis and Management, 2-Vol, 1ed

Sedation: A Guide to Patient Management, 6ed

Head and Neck Cancer: Management and Reconstruction, 2ed

Essentials of Athletic Injury Management, 11ed

Endovascular Management of Ischemic Stroke, 1ed