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Medical Travel Brand Management, 1ed

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This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel.

From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination.

Review

“Frederick J. DeMicco and Ali A. Poorani have assembled an array of experts who provide invaluable guidance and insight illustrated with real-world case studies for any individual or firm interested in navigating the waters of this rapidly evolving industry. . . . A masterful job of presenting the full range of issues and opportunities in the field of medical travel. For the student hoping to enter this field, the entrepreneur about to make an investment, or the established professional firm planning a significant brand extension, this book is essential reading and should be the standard reference for anyone involved in the field of medical travel.”

قیمت : 3000 تومان
لینک کوتاه : https://bookbaz.ir/?p=318747
نویسنده : Frederick J. DeMicco
ناشر : Apple Academic Press; 1st edition
سال انتشار : 2022
زبان کتاب : انگلیسی
نوع فایل : PDF
تعداد صفحات : 504
(ISBN) شابک : 1774637278
قیمت کتاب درآمازون : $174.84
حجم فایل : 7 MB

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