دانلود کتاب توریسم پزشکی و سلامت: سیاحت همراه سلامتی
Medical Tourism and Wellness: Hospitality Bridging Healthcare, 1ed

Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field’s hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective.

Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel―or at a hospital that feels like one―all at bargain-basement prices. The book takes a comprehensive look at medical tourism, covering such topics as:

The history of medical tourism
Why patients/tourists decide to travel for medical care
The role of professional facilitators of medical tourism
Key countries and medical disciplines in medical tourism
Transportation, food, entertainment, and hotel/hospitality services
Hotel and spa designs for medical touris.m
Best practices in medical touris.m
Patient follow-up after medical discharge
Future trends in medical touris.m
Careers in medical touris.m

With the inclusion of case studies, the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare, medical students pursuing a management focus, and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care.

Review

“Fred DeMicco shares his insights about the past, present and future of healthcare and hospitality. His deep and broad experience in the practice, education, and research aspects of hospitality and healthcare are evident throughout the book. He is a recognized expert on medical tourism and hospitality who has worked directly with iconic organizations such as Massachusetts General Hospital and Walt Disney World. . . . Whether you have been in business for 150 years or 150 days, this book is an invaluable resource that will show you how to make excellence a habit as you strive to delight your guests/patients.”

―From the Foreword by Shirley A. Weis, Former Chief Administrative Officer, Mayo Clinic

“Fred DeMicco has delivered a medical tourism book that totally satisfies the 3Cs: it is complete, current, and comprehensive. The book has everything you need to know about the subject, it has lots of current examples and data, and it covers each topic very thoroughly. The book is well organized, contains lots of great ‘mini’ case studies, and many thoughtful and useful reflection questions.”

―Dr. Chekitan S. Dev, Professor of marketing and branding, Cornell University’s School of Hotel Administration; author of Hospitality Branding (Cornell University Press, 2012)

Chapter 1. Introduction
Chapter 2. Introduction to the Phenomenon of “Medical Touris.m”
Chapter 3. Using the System Model to Describe the Workings of the Mayo Clinic for Medical Touris.m
Chapter 4. An Overview of the Affordable Care Act and the Importance of Bringing Hotel/Hospitality Quality Services to Healthcare
Chapter 5, A Disney Approach to Medical Touris.m and Wellness
Chapter 6. Improving the Health Care: The Patient/Guest Experience Academy
Chapter 7. Bringing Hotel Hospitality Service Skills To Healthcare: The Guest Service Gold Training Program from the Educational Institute of the American Hotel & Lodging Association
Chapter 8. Health Communication: Insights for Quality Hospitality Bridging Healthcare (H2H] Delivery in Medical Touris.m
Chapter 9. The Medical Spa in Healthcare: Exploring the Role of the Registered Dietitian
Chapter 10. Domestic Medical Touris.m: A Neglected Dimension of Medical Touris.m Research
Chapter 11. Evaluating the Performance of the Hotels in the Vicinity of the Selected World’s Prominent Hospitals: An Empirical Research Project
Chapter 12. Future Trends in Medical Tourism and Wellness: Club Med or Club Medic?
Chapter 13. A Cottage Industry Emerging in Medical Tourism: Medical Cannabis Tourism
Chapter 14. New Innovations in Medical Touris.m and Wellness in Europe: Switzerland
Chapter 15. Best “Experience” Practices in Medical Touris.m
Chapter 16. Medical Touris.m and Information Technology
Chapter 17. Case Study: Medical Tourism— Recovery, Rainforestsr and Restructuring: Opportunities for Hotels Bridging Healthcare (H2H)
Chapter 18. Case Study: Providing the Comforts of Home for Patients and Families of Geisinger Medical Center
Chapter 19. The Branding of Medical Touris.m in China: A Snapshot Using a Strategic Model Analysis
Chapter 20. Medical Touris.m Today and in the Future for China
Chapter 21. Trends in Medical Touris.m in South Korea

قیمت : 3500 تومان

لینک کوتاه : https://bookbaz.ir/?p=67382
نویسنده : Frederick J. DeMicco
ناشر : Apple Academic Press; 1 edition
سال انتشار : 2017
زبان کتاب : انگلیسی
نوع فایل : PDF
تعداد صفحات : 481
(ISBN) شابک : 177188505X
قیمت کتاب درآمازون : $166.29
حجم فایل : 25 MB

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دانلود کتاب توریسم پزشکی و سلامت: سیاحت همراه سلامتی Medical Tourism and Wellness: Hospitality Bridging Healthcare, 1ed

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دانلود کتاب توریسم پزشکی و سلامت: سیاحت همراه سلامتی
Medical Tourism and Wellness: Hospitality Bridging Healthcare, 1ed