دانلود کتاب تجارت جراحی پلاستیک: حرکت در یک حرفه موفق
The Business of Plastic Surgery: Navigating a Successful Career, 2ed

Cut through the fog and set your compass for success!

The Business of Plastic Surgery: Navigating a Successful Career, 2nd Edition is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career.

In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how to fight physician burnout and strike a work–life balance for a truly satisfying future.

Topics rarely covered include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender.

An all-star list of contributors offers secrets in navigating stormy seas.

Contents

۱ Beginnings
۲ The Job Search
۳ Academic Career
۴ Solo Practice
۵ Group Practice
۶ Transitions
۷ How to Get the Media’s Attention
۸ The Wonderful World of Marketing
۱۰ Upping Your Game with Systems
۱۱ Saving Money
۱۲ Website Optimization
۱۳ How to Make and Post Effective Videos
۱۴ All about Revie.’vs
۱۵ Digital Marketing and Advertising
۱۶ Building and Managing Your Own Surgical Suite
۱۷ Publishing for the Profession and for the Public
۱۸ Technologyr Trendsr and Traps
۱۹ A Successful Medspa
۲۰ Medical Inventions: From Idea to Funding
۲۱ Contracts
۲۲ The Wheel of Misfortune: Managing Medical Liability in Plastic Surgery
۲۳ Building and Protecting Your Wealth: In Three Acts
۲۴ Taking Control of Your Life
۲۵ The Changing Face of Plastic Surgery