Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard…
In the 11 articles in this first of two parts, top scholars summarize and analyze recent scholarship in corporate finance. Covering subjects from corporate taxes…
A global perspective on the management and prevention of emerging and re-emerging diseases Emerging infectious diseases are newly identified or otherwise previously unknown infections…
Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll…
Modelling for Business Improvement contains the proceedings of the First International Conference on Process Modelling and Process Management (MMEP 2010) held in Cambridge, England,…
Thinking about becoming your own boss and embarking on the wonderful and rewarding journey of freelancing? The Principles of Successful Freelancing is for you.…
In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse,…
