Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for…
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of…
Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll…
In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse,…
