دانلود کتاب طراحی گرافیکی: مبانی جدید
Graphic Design: The New Basics, 2ed

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.

This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

About the Author

Ellen Lupton is the author of thirteen books with PAPress. She is senior curator of contemporary design at Cooper-Hewitt, Smithsonian Design Museum.

Jennifer Cole Phillips is principal of J. Cole Phillips Design. Lupton and Phillips are directors of the Graphic Design MFA program at the Maryland Institute College of Art and the recipient of numerous awards for their work as designers and educators.

Contents

Back to the Bauhaus
Beyond the Basics
Formstorming
Point, Line, Plane
Rhythm and Balance
Scale
Texture
Color
Gestalt Principles
Framing
Hierarchy
Layers
Transparency
Modularity
Grid
Pattern
Diagram
Time and Motion
Rules and Randomness
Bibliography

 

قیمت : 15000 تومان

لینک کوتاه : https://bookbaz.ir/?p=15773
نویسنده : Ellen Lupton , Jennifer Cole Phillips
ناشر : Princeton Architectural Press; 2 Rev Upd edition
سال انتشار : 2015
زبان کتاب : انگلیسی
نوع فایل : PDF
تعداد صفحات : 264 (کاملا مصور)
(ISBN) شابک : 1616893257
قیمت کتاب درآمازون : $36.83
حجم فایل : 103 MB

51BV0ooglKL._SX441_BO1,204,203,200_

۱۵۰۰۰ تـومان – خرید